Panerai Luminor 1950 Sealand For Purdey Gunmakers Engraved Watches


Just announced from Panerai is a new Luminor 1950 watch with an engraved hunter-style case made for historic British gunmaker Purdey. Panerai has previously worked with Purdey who is also under the Richemont group, and these new models are themed on Africa’s “Big Five” animals. The “hunter-style” case, which means it has a protective metal cover over the dial that opens on a hinge, is not only thematically appropriate for a collaboration with a gunmaker, but also provides a large space for the hand-engraved animal motifs. As a co-branding exercise, the Panerai Luminor 1950 Sealand for Purdey seems like a very coherently conceived and executed product with a classical but macho appeal.

And in case anyone was concerned about the toxicity of the luminosity of the dials, Panerai uses the very best Swiss luminescent material known as Super-LumiNova on all of its watches today.The headquarters of the company are still in Italy, but manufacturing is currently in Switzerland in a state-of-the-art manufacture only outside Neuchâtel. The very first in-house motion seemed in 2005 and, to date, 21 proprietary moves with increasing complications are developed by the company. Angelo Bonati, CEO since 1997, sees no conflict whatsoever in making luxury watches with a deep Italian spirit and past, beating to a Swiss heart: “We have always declared that Panerai has Italian flavor and Swiss technology because you cannot have the same efficiency in terms of know-how in Italy regarding watches.” Watches are usually sold out before they reach the retailer’s shelves and for almost the last two decades Officine Panerai has stayed on course, true into the quintessential and iconic design of its celebrity models: the Radiomir and the Luminor. Bonati finds no reason to change direction or adapt models for different markets. “We surprise people by being coherent,” he adds, and also for Paneristi enthusiasts around the world, this is music to their ears. Why fix it if it ain’t broke? Is probably the best method to describe the crucial layout of Officine Panerai watches. Panerai has achieved iconic status in the opinion world as a result of its celebrity versions, both the Radiomir and Luminor. Both of these watches, made in the previous century, still attract watch lovers with their virile dimensions and what can only be described as a inbred Italian flair for pure, unadulterated layout.

The Panerai Luminor 1950 Sealand case has been been the canvas for other engraved Panerai watches – and mostly animal-themed, such as the “Year Of The Monkey” watch that we covered here. Panerai actually has a larger collection of Panerai for Purdey watches, but this specific collection focuses on the Big Five of Africa’s “game animals,” namely, the lion, leopard, buffalo, elephant, and rhino. Gun engraving has a long tradition and distinctive style that we have seen work quite well on watches before, such as the engraved Rolex watches by Madeworn (hands-on here).

Panerai explains that the the engravings are first outlined in powdered chalk or magnesium powder, and then hand-engraved with a burin – requiring more than a week of work. The pattern found around the perimeter of the engraved area is apparently inspired by African artwork and is realized in gold inlay – along with very prominent branding of “Panerai for Purdey.” The artwork itself is in a classic style similar to that often found on ornate hunting rifles like those produced by Purdey.

Panerai P.9000 movement

The dial of another Panerai Luminor 1950 Sealand for Purdey watch, which should be very similar to these new models.

The Sealand case is typically 44mm wide and water-resistant to 100m. Like other Sealand watches, the Panerai Luminor 1950 Sealand for Purdey models run Panerai’s automatic P.9000 movement that operates at 4Hz with a 3-day power reserve and is found across a range of Panerai offerings. We expect that the movement will be visible through a display caseback, as on other Sealand watches. Panerai has not provided images of the dial for this watch, but it will probably be in line with similar watches in their lineup, as seen above. A black rubber strap option is included, but the attached water-resistant calf leather strap will pair best with a safari suit and boots.

Guns + wild animals + hunting + large, heavy, expensive Panerai watch… If you need a shot of classy, old-timey testosterone, this seems like an good option for those with the budget. This round of new Panerai Luminor 1950 Sealand for Purdey watches will be limited to 80 numbered pieces and priced at £20,500 each. They will be available only at the Purdey Mayfair boutique and online at purdey.com starting November 17, 2016. panerai.com

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