Rolling Stones Limited Edition—Zenith El Primero

Zenith, creator of the El Primero movement in 1969, is joining track of the famous British rock stars the Moving Gemstones, using the launch of the new El Primero Chronomaster 1969.

The announcement is made on June first, by Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, Ceo for Bravado, Universal Music Group’s global music retailing division. The watch would be the first in a number of limited edition watches by Zenith.


Among hundreds of thousands of fans gathering to marvel in the living stories of rock, the Moving Gemstones is a fan not just like the others Jean-Claude Biver, Director of the LVMH Group Watch Division. He’s there for enjoyment, obviously, but besides that he’s the proud representative of the Zenith brand, one of the brands now under his supervision that is now starting a first – since other medication is to follow along with – limited series in tribute towards the Moving Gemstones: the El Primero Chronomaster 1969.


This 250-piece limited edition is really a wise mixture of DNA from Zenith and also the Moving Gemstones. Therefore, the two chronograph counters, 30-minute at 3 o’clock and 12-hour at 6 o’clock, are bedecked within the same colors because the original El Primero type of 1969, namely midnight blue for that former and slate gray for that latter.


The 12-hour chronograph can also be overlaid using the famous Moving Gemstones logo design, the iconic red tongue and lip design. These historic shirts are connected using the iconic aperture within the dial within the beating heart of the movement, a signature of the Zenith manufacture.


Around the case-back, a sapphire crystal engraved with this particular same tongue written with “The Moving Gemstones Edition” discloses the El Primero 4061 movement, the world’s most accurate mass-created mechanical calibre – which beats in a frequency of 10 oscillations per second, timing to 1/10 of the second.


For Jean-Claude Biver, “Disruptive thinking gave birth within the sixties towards the first (El Primero) chronograph movement timing to 1 tenth of the second. Exactly the same “outside the box” thinking delivered the brand new Blues and rock n’roll music. Both Zenith and also the Moving Gemstones are today living stories. No surprise that they’re now joining up.”

This type of partnership perfectly brings together the Zenith tagline “Follow Your Own Star.” This allows dyed-in-the-made of wool Zenith fans to possess something which reminds them of the beloved stars on the daily – and, yes, “secondly” – grounds for just $9,800.

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