TWO DOXA OFFICIAL TIMEPIECES LEGENDARY NAMES IN DIVING COME TOGETHER AGAIN
The history of the DOXA SUB dive watch and the Cousteau name goes back to the watch’s introduction in 1967. Though the old Swiss company DOXA was late to the dive watch game, its first serious effort, the SUB 300T, drew the attention of the world’s foremost diving authority, Jacques-Yves Cousteau, who appreciated this purpose-built hunk of steel with the orange dial, dwarf hour hand, and oddly marked bezel. Cousteau was so impressed with the DOXA SUB that he secured the sole importer rights for the U.S. market through his company, U.S. Divers. Those DOXAs sold by U.S. Divers in the late ‘60s and early ’70s bore the familiar twin-hose Aqualung logo on their dials, and many of Cousteau’s divers, including the Captain himself, wore them on their well-documented missions around the world.
DOXA was chosen to provide the official timepieces for Fabien Cousteau’s Mission 31 endeavor, to be conducted this fall on Aquarius, the only undersea marine habitat and lab in the world located in the Florida Keys National Marine Sanctuary. The 31-day underwater mission will set a new submersion record for human oceanic exploration. DOXA will also set a record for the longest continuously used dive watch under water.
DOXA will commemorate the mission by manufacturing a special edition of 331 pieces of the famous orange face DOXA SUB dive watch, 31 of which will spend 31 days under water with Fabien Cousteau’s mission team. A few lucky individuals will be able to acquire these commemorative watches when they become available for pre-order; sold exclusively by DOXA.
Fabien Cousteau’s Mission 31 endeavor will be conducted on the Aquarius, which is owned byNOAA and managed by Florida International University. Saturation training for Mission 31 starts mid-Sept. and Fabien Cousteau’s team will submerge on Sept. 30 for the first full day on Aquarius, Oct. 1.
Fabien Cousteau and his team will spend 31 days submerged underwater in the name of science and discovery, breaking his grandfather’s Conshelf Two underwater saturation mission record by one full day to honor the 50th anniversary of Jacques-Yves Cousteau’s original mission.
DOXA aesthetics have always been polarizing. The Mission 31 conjures the golden age of sport diving, when Jacques was still on TV and regulators had two hoses, with its late ’60s style case shape, bright dial, bold markings and engraved bezel. This shrill scream of “retro!” might scare away non-divers looking for a versatile sports watch, but there are plenty of guys who enjoy that cup of tea and who can explain what the no-decompression markings mean.